Plan a multi-day festival at The Wharf in Washington, DC hosting 100,000 attendees. Create and produce a branded experiential environment celebrating Jazz in the District.

Conducted multiple discovery sessions with key personnel to understand the emotional experience DC JazzFest wanted to create for their target audience and transformed The Wharf into a branded and immersive environment.

• Converted the SW Waterfront District Wharf into 3D CAD

• Created branded moments through interactive art and takeaway items

• Produced and executed a 3 day festival

Fully branded Wharf

100,000 visitors

4 stages

3 days