DC Jazzfest
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Plan a multi-day festival at The Wharf in Washington, DC hosting 100,000 attendees. Create and produce a branded experiential environment celebrating Jazz in the District.
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Conducted multiple discovery sessions with key personnel to understand the emotional experience DC JazzFest wanted to create for their target audience and transformed The Wharf into a branded and immersive environment.Converted the SW Waterfront District Wharf into 3D CAD
Created branded moments through interactive art and takeaway items
Produced and executed a 3 day festival
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Fully branded Wharf
100,000 visitors
4 stages
3 days
